International SEO Tips You Must Be Aware of
There are benefits and drawbacks of expanding your business to new countries. On the other hand, if you can do things without mistakes, then rest assure to enjoy plenty of benefits for your business. Literally, you are opening yourself to new wave of customers and may even find that some countries have less competitive market and offering cheaper pricing. In reality, this is one important thing that any local business has to learn.
Currently, Brazil is holds the spot for being the 9th biggest economy worldwide. With its strong raw materials supply, educated workforce and excellent strategic location, it is not really a surprise. As a result, this makes it as one of the best options for various US companies to expand in Latin America. I highly recommend that you pay a visit to this website if you want to try your luck in this country.
If you think that international SEO is mostly about making your page relevant to the native country it is viewed on, then think again. Translating your website as is will open up several issues. First things first, using online translation systems are not always accurate and if your page has these obvious errors throughout the site, then it will damage your brand and image.
Apart from that, you must take into mind cultural differences because what might work for your country may not in the other. At the end of the day, it will require you to perform research and also, fine print your page most especially if you have plans to move it to a country with a different culture than yours. It has to meet their preference and taste to be able to be noticed and help your page get steady stream of customers.
Actually, there are numerous options for hosting your site for the global market. Making use of gTLD or generic Top Level Domain similar to a “.com” or a “.net” isn’t country specific and thus, it requires geo-targeting in the site to ensure that it shows the right content. ccTLD on the other hand is what you should be rooting for as this is the opposite of gTLD; examples of these are “.jp for Japan”, “.au for Australia” and so on.
As a matter of fact, most people prefer websites with ccTLD compared to the ones that uses gTLD according to research.
It’s true that you may have killer keywords which helped you to redirect enormous traffic to your page but you must not feel too confident that doing the same thing will work on international level. To ensure that you are making the most of your resources, it will be very smart of you to do your homework and get as much info as you can.
Everythign about is all based on facts and data; see it for yourself.
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